Business That Works - Observations


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Nov 01 2006

Perry Marshall (Author of The Definitive Guide To Google Adwords) Is Podcasting

Today we’re talking copywriting with Perry Marshall.

I’ve already told you about the free Perry Marshall video and encouraged you to give a listen.

Now I’m not saying that his style will definitely work for you. There’s nothing on this planet that fits every single person, but I’m guessing that if you’re hooked up with me and I like him so much and get so much value from what he has to offer, there’s a good chance that you’ll get great value from him too.

Well, here’s another chance to get some more great, down-to-earth information from the guy on the subject of writing copy. His new podcast has started out with an interview he did with Lorrie Morgan-Ferrero.

I listened to the entire interview when it was first done and as someone who writes a lot of ads - short and long, and is constantly working on honing my writing skills, I listen to it over and over again. Every time I do I get more clarity and more ideas.

He gives great tips in the interview on writing powerful Adwords ads, but also touches other stuff like using effective story-telling in salesletters, even gives his perspective on the Law of Attraction (don’t think that section is posted yet.)

Like I’ve mentioned elsewhere, I receive Perry’s hardcopy newsletter and his sales materials and I guess he really learned well from John Carlton ’cause he’s found his own voice and really gets you emotionally involved with his sales copy.

If you use Google Adwords at all, actually if you have any sort of a business at all, take a listen.

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Oct 16 2006

Google Adwords Guru Perry Marshall Video

Perry Marshall is one of my all-time favorite direct response marketers.

This guy makes me laugh, cry (seriously), but most important - he does his job in teaching me to make me money.

Out of everything I have done in business as a relative newcomer, the projects that I worked on where I utilised Perry’s Google Adwords training have paid off more than anything else.

To cite an example, one of the things I do is market a high end telecommunications service. Using Perry’s teaching, I’ve made over triple my advertising expenses thus far.

Plus, because there’s residual commissions included, that number will continue to grow like crazy.

I’m also now a subscriber to Perry’s Renaissance Club Newsletter and hope to become a Roundtable member eventually - he makes that much of a difference in my development of business insight.

Here’s a complimentary Google video of Perry in action at an X10 seminar. Even though it goes back a while now, there’s a lot of solid insight that just may change your perspective on business and make you more profit.

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