To follow up on my last post in a slightly oblique way, here’s an idea put forth by Seth Godin: 95% of the new ideas that don’t spread, even though their founders and fans believe they should is because they don’t market based on what human beings want.

He proposes that people want:

• totems and icons (status)
• meters (measurement)
• fashion (glamour)
• stories
• pictures

Let’s correlate this to the reasons people buy.

How can you use that in your marketing?

Today we’re talking copywriting with Perry Marshall.

I’ve already told you about the free Perry Marshall video and encouraged you to give a listen.

Now I’m not saying that his style will definitely work for you. There’s nothing on this planet that fits every single person, but I’m guessing that if you’re hooked up with me and I like him so much and get so much value from what he has to offer, there’s a good chance that you’ll get great value from him too.

Well, here’s another chance to get some more great, down-to-earth information from the guy on the subject of writing copy. His new podcast has started out with an interview he did with Lorrie Morgan-Ferrero.

I listened to the entire interview when it was first done and as someone who writes a lot of ads - short and long, and is constantly working on honing my writing skills, I listen to it over and over again. Every time I do I get more clarity and more ideas.

He gives great tips in the interview on writing powerful Adwords ads, but also touches other stuff like using effective story-telling in salesletters, even gives his perspective on the Law of Attraction (don’t think that section is posted yet.)

Like I’ve mentioned elsewhere, I receive Perry’s hardcopy newsletter and his sales materials and I guess he really learned well from John Carlton ’cause he’s found his own voice and really gets you emotionally involved with his sales copy.

If you use Google Adwords at all, actually if you have any sort of a business at all, take a listen.

This article from Charlie Page is a good followup to my recent post on the need for marketers to use ad trackers. It goes into more depth on other aspects of marketing - ways of thinking that encourage success.

Enjoy and implement.

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What is Marketing Wisdom?
(c) Charlie Page
http://www.RealWorldTactics.com
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There are some people for whom everything just works. Their websites sell. Their emails are easy to read. They earn as much in a month as most people earn in a year.

It’s easy to admire - even envy - people like this.

But is it easy to *become* a person like this?

Yes … it is.

I don’t mean to be flippant about this. I know there are sincere and hard working people who have a very hard time figuring out how to succeed online.

Almost every week, I speak with people who have been online for a long time (sometimes years) and are still not making it.

Let me be clear; I’m not saying that anyone can just snap their fingers and become Armand Morin.

But I *am* saying that success favors the prepared, and if you take the right steps you can succeed - even thrive - online.

It doesn’t take any special background or advanced college degree, nor does success online favor one age group.

The difference between people who are succeeding online and people who are struggling online comes down to this. The people succeeding online have marketing wisdom.

PLEASE NOTICE, I said wisdom … not knowledge. There’s a big, big difference between knowledge and wisdom. In fact, the difference is probably the most important

So, what is marketing wisdom and how can you get some?

I’m glad you asked. …Continue Reading Article