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This one is for my readers who are into ‘wordsmithing’.
It’s prompted by a Seth Godin’s post “Oldest remaining… a copywriting tip“.
The point is - don’t pad your writing with unecessary words. I agree in principle but with one caveat. I’ve learned in copywriting that writing like people talk, whether it makes sense or not, can help bond you to the reader.
But does that forgive you for saying “very unique”? - hey… it’s either unique or it’s not!
If a writer uses that phrase, I think some pain should be inflicted on him/her… What do you think?
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