This week I heard from two great, long-time friends of mine out of the blue.

The kind of friend you don’t have to hear from for years but when you connect you realise the bond is strong as ever.

Let me tell you - it feels truly great.

But this week I’ve also been discovering a new friend. I love to connect with people on a deep down, honest-to-goodness, you are you and I am me and we thoroughly enjoy our similarities and respect our differences type of basis.

What’s great about this new friend is that he’s a newsletter publisher that I highly respect. I am constantly in awe of his honesty, with and relevance.

Most important though, I admire his good-naturedness. Some publishers really do have an undercurrent in all they do that makes you feel as though they are simply tolerating you because they need you to make money.

You feel as if, except for the likelihood that you will spend money with them, they’d prefer not to give two hoots about you.

But as I mused over this, I started to wonder. Do I make other people feel like that? I mean, I really do enjoy communicating and sharing with and learning fomr others - whether they will spend money with me or not.

So the thing is, some people are just jerks. That’s the truth. If you don’t know that, you really probably still believe in Santa Claus right?

A lot of us though, even though we care, we let our better nature get over-run by the neediness.

The challenge for me - and you, is to always care for others… and let them know it. In our keep in touch (followup) marketing people respond when we touch them and they feel connected. That’s how I feel about this guy… and I spend money with him.

Stay determined and the business will come. Neediness or greed won’t necessarily make it come any sooner.

Give and it will be given to you.