In his post titled “Different Kinds of Traffic” Seth Godin repeats the lesson that was driven home in last week’s The Apprentice.

Last week’s task was to throw a tailgate party at a college football game. Both teams sold Outback Steak in separate parking lots and needed foot traffic… you would think.

Gold Rush decided that they would attempt to cash in on the testosterone rush… cheerleaders, eating contests, fun events. They had lots of foot traffic… much more than Synergy did, but it was not traffic that converted - it was the equivalent of “freebie seekers”

Synergy however, priced more up market, went to their market (the traffic didn’t come to them, they went where the traffic was.. hint hint) and they sold, sold, and outsold Gold Rush.

Seth’s examples of Amazon and MySpace paint a similar picture.

It’s not the volume of traffic that’s important. So this is the recommended plan of attack after mulling over these lessons.
+ Go where people are buying
+ Entice them to visit you while in buying mode
+ Sell, sell, sell, convert, convert, convert
Will this be your recipe for online business success?