You’d think I’d know better.

After researching a tool I needed for a long time, I finally settled on the one I thought I wanted. It would cost me about $145 but I really needed it so I finally plunked it down (virtually speaking of course) and excitedly installed and started playing…

… only to find out - Aargh! A specific feature I’d forgotten I wanted - it wasn’t there!

Went back to the merchants website only to search in vain for a refund policy - no mention of one. Oh poor me.

Well, if you sell digital products online you may or may not have much sympathy for me. After all I’m sure you have a sneaky suspicion that someone who asks for a refund may still be happily using your product.

However, risk reversal is still a huge factor that tips the scale in causing people to buy from you. (Obviously I didn’t need that factor in this case. Until it was too late that is.)

From my reading it seems that requests for refunds on good digital products are very low despite the temptation it may offer the sleazy, so digital product developers - offer the refunds, take the risk away from the transaction in the customer’s mind and maybe, just maybe you’ll make even more sales.

Buying digital products? Check for the refund policy and see whether you can live with it. As for me, I’m making the best of my new software, and I think I’ve figured out a way to make it work for me yet.