Actually, the title of Guy Kawasaki’s post is “The Art of Evangelism”. He talks about how it is apparent that the word “evangelist” is now commonly used in the mainstream as a job title.

Guy gives 10 points that cover the fundamental principles of evangelism and really, I think it’s an instructive list for anyone who wants to build a business on referrals and viral marketing.

To summarise, the steps are:

1. Create a cause.
2. Love the cause.
3. Look for agnostics, ignore atheists.
4. Localize the pain.
5. Let people test drive the cause.
6. Learn to give a demo.
7. Provide a safe first step.
8. Ignore pedigrees.
9. Never tell a lie.
10. Remember your friends.

Actually one company I know personally that facilitates and encourages its distributors to implement the first 8 steps is Send Out Cards. Of course the last 2 steps are personal decisions each distributor has to make.

Whatever business you’re in, practise all 10 steps and you should draw a crowd.