You Are About To Learn The Real, Previously UnSpoken, CONTROVERSIAL Secret To Writing "Million Dollar Copy" Which If You Decide To Possess Will Give You The Almost Magical Ability To Create Cash On Demand
Note: You may find parts of this book controversial, and even offensive. There's no nasty language, no off-color humor or risque topics, and no bashing of any groups at all. From that perspective, your mother could read the book and approve. There are, however, a few ideas that some people find very uncomfortable.
Dear marketer,
There are hundreds of books out there, some of them very good indeed, that will teach you the mechanics of writing a good salesletter.
This one doesn't.
It doesn't show you how to write compelling bullets, how to craft a killer headline, or any of the other typical "tricks of the trade."
"Million Dollar Copy" is different.
It isn't a technique or a process. It's a way of thinking, a way of approaching copy that significantly increases your results. It goes beyond what traditional copywriting texts cover, often delving into areas I've never heard discussed anywhere else.
It smacks you in the face with reality.
Hard, cold, bankable reality.
| Hello Paul, I've been in direct marketing and copywriting for 23 years. Read just about everything there is to read on the subject. Recently attended Gary Bencivenga's strategically mind-blowing seminar in New York. From that perspective... what I LOVED the most in your powerful presentation of WHAT REALLY MATTERS was "THE Ultimate Benefit" / "Sex Sells" and the ultimate, definitive and FINAL tie back of all human desire into the roots of human psychology. The power is in the simplicity of how it really works... how phenomenally profitable it is to have an understanding of this. Kelvin Parker http://www.CopywritersIncorporated.com |
Million Dollar Copy was originally going to cover the basic mindset of the copywriter.
As usual when Paul Myers, the outspoken publisher of TalkBiz News and uncanny copywriter, set fingers to keyboard - it got out of control. Way past the basics.
He got into some stuff that a few people told him he should have avoided, because it's more than a little controversial.
Yes. Really.
One gentleman said (a direct quote, other than fixing some typos):
... In my humble opinion, you pushed it too far in the last section on [snip]. My opinion is that the ebook does perfectly until this chapter, and frankly you are risking more rejects than acceptance on the ebook because of this last chapter. If I have to advise something, I would say - take it out!He wasn't the only one who felt that way. Still, the folks who "got it" understood that the section he's talking about is the most important in the book.
What Specifically Is In The Book?
An excellent question. Here's your answer. You'll discover:
- What "Million dollar copy" really is - and how mastering it can make you a ton of money.
- How your copy affects every aspect of your business - not just sales.
- 5 Myths that can cripple your copy. The odds are good you believe at least three of these.
- What a copywriter really does. (If you get this right before reading the book, you're way ahead of the curve.)
- The most important skill for any copywriter. Unless you've heard it from Paul, you probably haven't heard this before. And you need to.
- The most powerful information in any survey - how to recognize it, and how to use it. Get this right and your success rate goes waaaay up. Miss it, and you're leaving half your money on the table.
- A simple trick that makes product creation easier (including big ticket stuff), makes your offers clearer and stronger, and almost guarantees that your copy will be easy and exciting to read. (When I say simple, I mean really simple.)
- How to determine the central focus of your offer, and why that's important.
- How to dramatically increase the perceived - and real - value of your offer.
- How 100 words of million dollar copy, that took all of 3 minutes to write, turned a losing project into a list of a quarter million targeted subscribers.
- A simple way to pre-empt the copycats and make yourself clone-proof.
- What kind of offer increases sales and profits - even if no-one ever buys it!
- Why you do not want to roll an offer out to your best customers first.
- What to test - and when. How to find the "deal breakers" in any offer - and turn them into deal makers.
- How to get your prospects to create their own benefits for your product. This is a powerful technique, and deceptively easy to use.
- A simple way to reframe a product to appeal to new markets. Used wisely, this technique can turn a single product into a complete product line, add security, and multiply your income from a single project.
- The real difference between features and benefits. Again, if you haven't heard this from Paul, you probably haven't heard it.
- Ultimate benefits - the key to the vault. How to find them, how to use them.
- A simple way to evoke the prospect's desired state and dramatically increase your conversion rates on any offer.
- The real meaning of the phrase "Sex sells." (It's not what you think!) The drive behind it, and how you can use it to increase sales of any product, in any field. This is the one Paul was told to leave out, and that I've [snipped] in this letter wherever a quote mentions it.
Judge for yourself. These are the kinds of comments Paul got from folks who got this when he first offered it:
| Hi Paul, Brilliant... and I would expect nothing less from you. It's already clarifying issues that were murky for me, not as a copywriting teacher, but as a copywriter. There's a lot of wisdom condensed into these 57 pages. Your model about the [snip] is right-on. David Garfinkel http://www.world-copywriting-institute.com/blog/ |
| I sent it to Kinko's if that tells you anything. That's a rare thing for me. :-) Allen Says |
| Paul: I read your "Million Dollar Copy" last night. Over 40 years ago, when I wrote my first ad copy, I would have paid a fortune for the insights in your mini-course. I had to learn the basic truths you teach so eloquently the hard way... making more mistakes than I care to remember. This information should be in the hands of every person who sells, or needs to sell, anything. It will save them from the painstaking and costly trial and effort method I had to use. Thank You for a great piece of insightful information. Keep well, Jim JF "Jim" Straw |
| Hi Paul, Well, I've just read the first 12 pages of your report and I'm mad. Mad that I didn't write something this good myself! Bob Serling |
| Paul, Quite frankly, it was brilliant. I'm a guy who's bought online and offline info courses costing several hundred dollars and more, and I've got to say I was overwhelmed at the vastness of the content in this short book. I've learned more from your book than from any other copywriting book I have--including ones written by some big name people. You offer a unique and refreshing perspective and have changed my whole approach to writing copy. I've already referenced it so much that if it weren't a digital product it'd be dog-earred from use and covered in coffee stains! Thanks for a great job, Paul. Keep up the good work. Brent Hoodenpyle Country Singer/songwriter |
Yeah. It's that good. At a whopping 57 pages long.
But when you get through it you'll have the essence of what creates million dollar copy in your head in a way that you'll never forget it.
In a way that will give you the power to put pen to peper and write salesletters that fatten your bank account and give you the freedom to create exactly the kind of life you want for you and your family.
Use the principles you learn in Million Dollar Copy in any sales situation - online or offline. You're likely to amaze yourself as your income soars.
What's The Damage?
Well, you tell me. What would Million Dollar Copy be worth to you if it divulged the core of copywriting success to you in a way that you finally experience that AHA! moment? $97, $197, $997?Probably more... if understanding the psychology it reveals made your sales skyrocket right?
Well - you don't have to pay $97. I'm not even asking you to pay 67 bucks for it.
I've put it well within your reach if you're serious about getting the most out of your marketing efforts so you can finally get away from that darned computer and spend more time with the kids.
I'm telling you - I'm almost giving this valuable information away because for less than 10 (!) dollars - Yes,for only $9.95 - I'm going to give you the goods on these secrets that only a few top marketers talk quietly about among themselves...
- A simple way to reframe a product to appeal to new markets. Used wisely, this technique can turn a single product into a complete product line, add security, and multiply your income from a single project.
- A simple way to evoke the prospect's desired state and dramatically increase your conversion rates on any offer.
- The real meaning of the phrase "Sex sells." (It's not what you think!) The drive behind it, and how you can use it to increase sales of any product, in any field. This is the one Paul was told to leave out, and that I've [snipped] in this letter wherever a quote mentions it.
- ...and much more
Click Here To Order
And Revolutionize Your Salesletters With
The Million Dollar Copy Manual
by Paul Myers
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Made Through PayPal
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And Revolutionize Your Salesletters With
The Million Dollar Copy Manual
by Paul Myers
Secure Payments
Made Through PayPal
PayPal account not required
Still here? Well, if you want something more to read before ordering, I'm happy to oblige...
| Hi Paul, WOW! And I am only on page 13! You have created this with a great deal of understanding of people and a terrific sense of humour (Aussie style...:)) which I really appreciate. Makes me concentrate even harder, if that is possible. I understand what you are saying so far...anyone who has ever sold newspaper advertising would understand this easily. I am so looking forward to reading more. Your Aussie friend, Jan Smith |
| Paul, I don't write copy and thoroughly enjoyed Million Dollar Copy. It could be Million Dollar Communication. Simple advice kept simple for clearer understanding. As I read it I felt like we were having 'this' conversation. Jan MacGregor |
| Hello Paul, The most eye-opening section of "Million Dollar Copy" was the section discussing '[snip]'... It's more than just a [snip]; it's also about actually reproducing your successes. Making things easier, less costly and more rewarding should be the goal of each business person. These ideas and goals are not only for their customers but for themselves as well. It moves us to do great things. Bravo to you once again, Paul. Regards, Bill Carrington |
| Hi Paul, Just had to let you know: I was having a bad hair day, right across the board, but had an idea bubbling, which eventually pushed me back in my PC driving seat... I applied the million dollar copy concept and produced a book proposal (in effect, a sales letter) for a book I hadn't even started writing. I emailed the proposal to a publisher at 6.30 p.m. and by 8.30 p.m. I'd had a reply telling me they like the idea!!! 'Course it's early days and I'm not counting my chickens BUT... I never believed it would be possible to get a publisher to sit up and listen so quickly. I believe sticking pins in them is the regular way. :-) It was a wonderful test - I've spent months on 'great ideas' in the past and either been ignored or politely rejected. Now I know why!! Thanks again for the million dollar advice. Best wishes Linda |
Click Here To Order
And Revolutionize Your Salesletters With
The Million Dollar Copy Manual
by Paul Myers
Secure Payments
Made Through PayPal
PayPal account not required
And Revolutionize Your Salesletters With
The Million Dollar Copy Manual
by Paul Myers
Secure Payments
Made Through PayPal
PayPal account not required
P.S.
I've sold this manual (along with some additional material) for $35 - it's a "must have" at $9.95 for anyone who wants to learn to write powerful salesletters - or who wants to recognize when the copywriter they've hired is producing good copy.
But let's make this absolutely clear.
If you are not absolutely, positively enlightened by what is revealed in this book;
If you do not understand in the core of your being the psychology behind winning sales letters...
I will refund the full amount of your purchase. No questions asked. That's right. You have 90 days to read and practise what the book talks about and if you decide it wasn't worth your while and you request a refund I won't even ask you why.
Questions? Comments? Need support? email support [at] abizthatworks.com
